—Louanne Welgoss
Tweeting is all the rage now. It allows people to find connections and meaning in societies where the core fabric of community isn’t as prevalent. I'm just now getting on the bandwagon and I've started tweeting in order to share information with others about what is happening in advertising, what LTD is doing and information our clients might benefit from. I've literally been doing this for 2 days and I feel like I'm Instant Messaging to the world. Instead of sharing my thoughts with a single person, I'm shouting if off the rooftops. Does anyone really care or even read them?
The Instant Message craze caught on when AOL introduced it. Today just about all of the email providers offer it. You can even IM through Facebook. And you can send "direct messages" through Twitter. Now, a step further, you can tweet just about anything that's on your mind to anyone who wants to follow you. And on top of that, everyone is blogging their minds too...including me! Did you know there are live Tweet-ups too? I'm still trying to figure that one out. Remember, I'm only on day 2 of tweeting.
Marketers today are sending fewer emails because the end users are either blocking them or they have found they aren't being read. They are now using new social media trends to get their messages out. Many companies have even hired a full-time employee to work exclusively on social media.
So I ask this question of anyone who wants to respond. Is anyone really listening and are they valuable listeners? Who really has the time to monitor their Twitter, Facebook and LinkedIn accounts while at work? Do you find any of these resources to be a valuable benefit to your company? Do you wonder if companies will start sending defamation suits to individuals who say negative things about their companies?
As for me and LTD Creative, we will continue to embrace these social media trends, as long as everyone else is doing it too. But don't be surprised if you get a phone call or request for a face to face meeting or lunch from us. That's what being social is all about!
