The Power of Social Media

During our most recent winter snowstorm, Frederick's "Top Chef" restaurant, VOLT, wanted to get the word out that they are not only open, but that they have a “Snow Fixe” menu – $35.00 for a three course, custom-prepared dinner. They had food they didn't want to spoil and all of their food delivery trucks were cancelled and absolutely no reservations because everyone cancelled!

Co-owner, Hilda Staples put the shout-out on Facebook, the Volt blog, Bryan's Twitter and three other local bloggers who posted the special adding their own special twist.

The result? Volt went from all reservations cancelled to 90 guests...during a blizzard! To put that in perspective, 100-115 seated guests is a great Saturday night.

The power is amazing if you know what to do with it!

Vancouver 2010 Graphics were truly inspirational

The Vancouver 2010 imagery is progressive and youthful, conveying Canada’s personality and adventurous spirit. Look closer and you'll see that each graphic contains an image of a dynamic athlete (like the snowboarder above) that captures the heroism and beauty of sport.

The Graphics are inspired by the dynamic energy of Vancouver, Whistler and Canada, and creates a space where nature and culture transform and grow — like the power, speed and spirit of the athletes. Look closely at the graphics incorporated within the larger swooshes. These are representations of water and vegetation and serve as a symbol of nature’s nourishing and rejuvenating powers.

To hear more, click here. click here.