The Vancouver 2010 imagery is progressive and youthful, conveying Canada’s personality and adventurous spirit. Look closer and you'll see that each graphic contains an image of a dynamic athlete (like the snowboarder above) that captures the heroism and beauty of sport.
The Graphics are inspired by the dynamic energy of Vancouver, Whistler and Canada, and creates a space where nature and culture transform and grow — like the power, speed and spirit of the athletes. Look closely at the graphics incorporated within the larger swooshes. These are representations of water and vegetation and serve as a symbol of nature’s nourishing and rejuvenating powers.
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