LTD Creative and the Downtown Frederick Partnership have partnered together on a new campaign to promote local commerce in Frederick, Maryland. The “Shop Frederick: Get It Downtown” campaign will launch in November 2009 to promote downtown shopping and dining and boost interest in local merchants. In support of their fellow Frederick merchants, LTD Creative volunteered to design the new “Shop Frederick: Get It Downtown” logo that will be placed in and around downtown shops and restaurants in hopes to visually spread awareness of this effort.
“The theme of this effort is fun and vibrant with a bit of humor,” said Louanne Welgoss, Principal of LTD Creative. “Downtown is a hip place to be, and the logo has been designed to portray this same energy.”
The new logo can be seen on window stickers and clings and gift bags in downtown Frederick stores and restaurants. The Downtown Frederick Partnership anticipates the campaign will grow to include T-shirts and apparel with the phrase “I Got Mine Downtown”, an additional play on words developed by the Partnership to promote downtown shopping.
“There is a special quality found in Frederick’s downtown shops that LTD Creative has conveyed through the look and feel of our new logo,” says Kara Norman from Downtown Frederick Partnership. “Soon, every store will be participating in this effort, and come together to bring a new excitement and demand to downtown Frederick shopping.”
For more information about “Shop Frederick: Get It Downtown, visit the Downtown Frederick Partnership website www.downtownfrederick.org.
About Downtown Frederick Partnership
In 2001, the Partnership was designated the managing organization for Frederick’s Main Street Program. The Main Street Program is a preservation-based, downtown revitalization approach sponsored by the National Trust for Historic Preservation and the Maryland Department of Housing and Community Development. The goal of the Main Street Program is to strengthen the vitality of Maryland’s traditional main streets and neighborhoods. Downtown Frederick received the prestigious Great American Main Street Award in May of 2005 from the National Main Street Center for the community’s exceptional accomplishments in revitalization. (www.downtownfrederick.org)